Nowadays, wheat utensils made from wheat straw are becoming increasingly common when entering the kitchen area of supermarkets, opening takeaway packaging, or tidying up household cutlery cabinets. A recent investigation by reporters found that with the core advantages of “environmentally friendly, odorless, and safer to use”, this type of tableware is accelerating the replacement of traditional plastic tableware and is widely used in daily dining, outdoor camping, and other scenarios, becoming a new hot spot in the consumer market.

In the kitchen area of a supermarket in the city, there is a wide variety of wheat tableware products, with prices ranging from tens to hundreds of yuan. The latest data shows that the sales of wheat tableware in this supermarket increased by 35% year-on-year in the first half of this year, with plate sales rising by 40%. The salesperson stated that the situation of parents purchasing for their children and camping enthusiasts purchasing in bulk is prominent. The product packaging is labeled with “wheat straw content ≥ 50%” and “high temperature resistance 120 ℃” to provide clear guidance for consumers. ​

The promotion on the catering side is accelerating. The owner of a chain of light food restaurants said that after replacing wheat based takeaway tableware at the beginning of the year, the customer satisfaction rate has increased by nearly 20%. Industry statistics show that over 20% of chain catering pilot projects use wheat tableware, and it is expected to reach 30% by the end of the year. Some schools and enterprise canteens have also joined the pilot. ​

E-commerce platforms are also booming. In August of this year, the online sales of wheat tableware exceeded 50 million yuan, a year-on-year increase of 42%. The search volume for keywords such as “children’s sets” and “picnic tableware” increased by more than 50% compared to the previous month. ​

However, consumers have reported that its resistance to oil pollution needs to be improved. The head of a certain company responded that the new generation of products with added nano coatings will be launched next month. Industry insiders predict that the domestic wheat tableware market is expected to exceed 5 billion yuan in the next two years, which will help promote the green transformation of the catering industry.